Bilibili Three-Link Promotion — get great content seen and trusted

Three-Link bidding is Bilibili's bidding capability for native submissions — deliver the account's own videos to win recommendation-feed exposure, optimizing plays, account follows and comment-link clicks; billing supports CPM and smart oCPM.

Goals include conversions, content seeding, sales leads and app promotion.

For account setup, provide business license (overseas licenses need a Chinese version), product/High-Energy links (special industries need extra qualifications such as futures-trading, medical-institution or cosmetics-manufacturing permits) and email. A dedicated consultant guides you throughout; with complete documents it usually finishes within 1 business day, as fast as ~30 minutes.

Bilibili ads use a prepaid-deposit plus bidding-spend model; agency account prepaid deposit usually starts at ¥5,000, charged by actual CPM/CPC/CPA consumption — flexible for brands of any budget.

Usually one business day, sometimes as fast as 30 minutes.

① targeting too narrow, estimated reach too small; ② bid below market, e-commerce/holiday traffic needs higher bids; ③ submission/creative under review or rejected; ④ daily budget too low; ⑤ cold-start, model still learning — reserve a 3–5 day learning window.

After one-tap scaling starts, you cannot change scaling budget or intensity — end and recreate; its spend is excluded from platform over-cost compensation, and exploration increases with more cost fluctuation during scaling.

Officially, compliant delivery does not suppress organic traffic; positive interaction from delivery can even aid organic distribution; but violating creatives or frequent plan starts/stops disturb the model and hurt organic reach.

Go to Promotion Management – Creative, click preview, scan the QR code, open Bilibili APP home feed and swipe; within ~2 minutes you'll see the ad preview.

Compensation is supported only in cost-control mode when conditions are met; one-tap scaling spend/conversions are excluded; you must meet delivery duration and conversion-sample thresholds, with no frequent manual bid/target changes — per backend compensation ticket.

Using Three-Link Promotion's audience data tags, target across interest, behavior, region, gender, device and custom audiences; combine content seeding with performance ads to precisely reach highly active young users and achieve brand-effect synergy.

Feed Ads are standardized native bidding ads across home, player and more; Commercial Boost heats already-published videos to amplify exposure. Use them together — seed first, then scale.

Lan Shi Wen Dao is an authorized Bilibili advertising agency with 15 years of marketing experience, 3,000+ cases, 2,800+ audience tags and a proprietary anti-fraud system, plus 7×24 dedicated operations support — compliant setup and safer delivery.