Bilibili Advertising Costs at a Glance
A transparent prepaid plus bidding model — flexible to suit brands of every budget size.
How is it priced?
Bilibili ads use a prepaid top-up plus bidding model — you pay for actual results.
Bilibili ads run on a prepaid top-up model for account setup, then billed by CPM (cost per mille)、CPC (cost per click)、oCPM (optimized cost per mille) and others. With agency channels, the minimum top-up is usually From ¥5,000, bids float dynamically with competition. Lan Shi Wen Dao provides bidding strategy, budget allocation and real-time optimization to get better results within your budget.
Choose the Partnership That Fits You
From a first test campaign to fully custom solutions, flexibly matched to your budget and goals.
Starter Top-Up
- Officially authorized Bilibili account setup
- Qualification pre-check & account activation
- Basic campaign guidance
- Standard data dashboard
Standard Managed Service
- Dedicated optimizer, 7×24 support
- Audience targeting & creative optimization
- Weekly data review reports
- Multi-product combination strategy
Full-Service Custom
- Integrated marketing campaign planning
- Creator seeding resource integration
- Dedicated live / Blue-Link solutions
- Dedicated service team
Bilibili Three-Link Bidding Promotion · Official Price Reference
oCPM automatically finds volume based on your optimization goal; the starting price follows the live system display.
| Bidding Method | Billed Event | Starting Price |
|---|---|---|
| CPM | Per 1,000 Impressions | Bidding from ¥0 |
| CPC | Per Click | Bidding from ¥0 |
| oCPM (post views) | Per View | Bidding from ¥0.05 |
| oCPM (engagement) | Post engagement | Bidding from ¥0 |
| oCPM (interaction) | Post likes | Bidding from ¥0 |
| oCPM (followers) | Per Follower | Bidding from ¥2.5 |
| Search Ads CPC | Search clicks | Bidding from ¥0.01 |
| oCPM | Order submission | Bidding from ¥5 |
| oCPM | App launch | Bidding from ¥0.2 |
| oCPM | Comment link clicks / Blue Link activation | Bidding from ¥1 |
| oCPM | Component clicks | Bidding from ¥0.5 |
| oCPM | Image-text / feed detail page views | Bidding from ¥0.1 |
| oCPM | Form submission | Bidding from ¥0.5 |
| oCPM | Paid form submission | Bidding from ¥0.5 |
| oCPM | WeChat copy | Bidding from ¥0.5 |
| oCPM | Completed application | Bidding from ¥0.5 |
| oCPM | Credit approval | Bidding from ¥0.5 |
| oCPM | App activation | Bidding from ¥0.5 |
| oCPM | Game pre-registration | Bidding from ¥5 |
| oCPM | Android install | Bidding from ¥0.5 |
| oCPM | User registration | Bidding from ¥0.5 |
| oCPM | In-app purchase (first) | Bidding from ¥0.5 |
| oCPM | 24-hour paid ROI | Bidding from ¥0.5 |
| oCPM | Product sales ROI | Bidding from ¥0.01 |
| oCPM | Custom key actions | Bidding from ¥0.1 |
The "o" in oCPM stands for optimized, the system auto-scales volume by your chosen goal. Across industries and conversion depths, final actual cost varies greatly; the bidding method depends on the client's own goals and differs case by case. The final starting price is perFinal prices as shown in the Three-Link bidding system, prices are for reference only.
Lan Shi Wen Dao vs. Typical Agencies
Same budget, more reliable service and better results.
| Comparison | Lan Shi Wen Dao | Typical Agency |
|---|---|---|
| Minimum Deposit | From ¥5,000 | Varies by agency |
| Targeting Precision | 2,800+ data tags | Basic targeting |
| Anti-Fraud | Proprietary real-time filtering | Partial support |
| Operations Support | Dedicated 7×24 | Business hours only |
| Case Studies | 3,000+ brands | Varies in scale |
Common questions about billing
Clearer answers to help you plan your budget.
Account Enquiry · Get Your Quote
Share your requirements and a consultant will work out your budget and media plan 1-on-1.