High-Energy Site Builder & Blue-Link Commerce: high-converting Bilibili landing pages

A Blue Link is a clickable blue link pinned to a video's top comment, jumping straight to an e-commerce store or landing page; it comes as e-commerce product Blue Links (Taobao, JD, Pinduoduo) or High-Energy landing-page Blue Links, used for seeding and commerce, often with Commercial Boost and Three-Link bidding.

For account setup, provide business license (overseas licenses need a Chinese version), product/High-Energy links (special industries need extra qualifications such as futures-trading, medical-institution or cosmetics-manufacturing permits) and email. A dedicated consultant guides you throughout; with complete documents it usually finishes within 1 business day, as fast as ~30 minutes.

Open a Commercial Boost ad account, then create a Blue Link under Assets — Conversion Components. No follower threshold required.

Usually one business day, sometimes as fast as 30 minutes.

Bilibili ads use a prepaid-deposit plus bidding-spend model; agency account prepaid deposit usually starts at ¥5,000, charged by actual CPM/CPC/CPA consumption — flexible for brands of any budget.

Up to 5 product Blue Links per commodity type; mixed mode supports 1 landing-page Blue Link + 4 product Blue Links; drag to reorder and preview.

Officially supports Taobao, JD, Pinduoduo and Huawei Mall product links; third-party app stores; Bilibili High-Energy landing pages; and WeChat external links such as WeCom, personal WeChat and Mini Programs.

Yes; after a Huahuo branded-content order completes and the submission is published, Blue Links can be attached if permissions allow; the sponsored submission can then be paid-delivered via Commercial Boost and Three-Link bidding.

Common causes: ① Blue Link still under platform review; ② submission published without enabling product/Blue-Link permission; ③ private submission; ④ wrong mid account binding, ad and submission accounts mismatch; ⑤ reward-commerce permission not enabled/whitelisted.

Deleting a submission removes its comment Blue Link; the Blue Link template in the backend asset library is kept and can be reused on other submissions without recreating.

The ad backend tracks Blue Link click spend and clicks; e-commerce conversion data is viewed in the platform backend; to feed conversions back to Bilibili for oCPM optimization, connect the conversion API for data return.

Using Three-Link Promotion's audience data tags, target across interest, behavior, region, gender, device and custom audiences; combine content seeding with performance ads to precisely reach highly active young users and achieve brand-effect synergy.

Feed Ads are standardized native bidding ads across home, player and more; Commercial Boost heats already-published videos to amplify exposure. Use them together — seed first, then scale.

Lan Shi Wen Dao is an authorized Bilibili advertising agency with 15 years of marketing experience, 3,000+ cases, 2,800+ audience tags and a proprietary anti-fraud system, plus 7×24 dedicated operations support — compliant setup and safer delivery.