Bilibili Feed Ads, natively woven into Gen Z daily life

Across the five scenarios — home recommendations, player, feeds, search and Story — reach highly active Gen Z natively, non-intrusive with high click-through.

Bilibili Ad Products

Bilibili Feed Ads

Across the five scenarios — home recommendations, player, feeds, search and Story — reach highly active Gen Z natively, non-intrusive with high click-through.

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Bilibili Feed Ads

Authorized by Bilibili · Operated by Lan Shi Wen Dao

Minimum DepositFrom ¥5,000

Billing ModelBidding / Prepaid Spend

Dedicated Service7×24 Operations Support

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Core Capabilities

Features & Value

Supporting your seeding and conversion goals on Bilibili with full-funnel capabilities.

Full-Funnel Integration

Unifies Bilibili's Huahuo branded-content marketplace, the content boosting system and the premium ad delivery system — fulfilling your full-funnel needs on one platform.

Native Ad Formats

Supports pinned comment blue links, below-player conversion links and Story-Mode shopping carts — appearing in both paid and organic feeds to lift product conversion.

Smart Bidding

Offers CPM/CPC/oCPC plus automated bidding tools such as Maximum Conversion (NOBID) and One-Click Scale, with DMP precise targeting, industry audience package import and programmatic creative optimization.

Precise Seeding

Riding on Bilibili's 376M+ MAU, young high-quality user profiles and community trust, native creator content builds brand mindshare with a high share of new customers and better interaction quality than traditional hard-sell ads.

Controllable Cost

20+ bidding methods to choose from; advertisers pick the method that fits their goal, keep control of spend, target performance and adjust cost in real time.

Closed-Loop Conversion

Using algorithmic weighting of "three-link" engagement signals, quality content signals feed distribution, combined with smart bidding for low-cost acquisition and efficient sales conversion.

Placements

Ad Placements

Appears along high-frequency browsing paths, blending natively into the content experience.

APP

Key Mobile Placements

7 Key Placements

Small Feed Card

Small cards in the app home recommendation feed, native to the video browsing experience.

PostVideoImageImage & Text PostLive Room

Large Feed Card

Large cards in the app home feed for high-impact visuals.

PostVideoImage

Player Page Recommendations

Top recommendation slot below the player, capturing viewing interest.

PostVideoImage

Vertical Video Feed

In-stream within the vertical full-screen feed for an immersive experience.

PostVideoImageLive Room

Below Player

Fixed placement below the video player for stable exposure.

PostVideoImage

Moments Feed

Within the Bilibili Moments content feed, reaching follow and engagement scenarios.

PostVideo

Search

Ad slot on search results pages, capturing active search interest.

PostVideoImage

Desktop Placements

3 Key Placements

Desktop Home Feed

Desktop home recommendation feed, covering desktop users.

PostVideoImage

Desktop Related Promotions

Related recommendations on the desktop player page, capturing viewing intent.

PostVideoImage

Desktop Banner

Top banner ad on desktop; only desktop banner image assets supported.

Image

TV Placements

1 Key Placement

TV Feed

TV feed ads covering large-screen family scenarios.

Post

Billing

How is it priced?

Transparent and flexible for brands of every budget size.

Feed Ads bid by CPM/CPC/oCPM; prepaid deposit from ~¥5,000, bid fluctuates with the market — as shown in the Bilibili Three-Link backend. Delivery can be entrusted to Lan Shi Wen Dao's specialists for real-time optimization and higher ROI.Pricing Details →

Launch Bilibili Ads in Six Steps

From Account Setup to Scale — We Run With You

A dedicated consultant assists you 1-on-1 — hassle-free and efficient.

Requirements

We learn your brand goals and budget

Account Verification

Submit business licence and other documents

Top Up

Bank transfer, preload your ad budget

Bind Email

Go Live

Reach audiences precisely across scenarios

Optimization

Real-time review, continuous improvement

Our Strengths

Why Choose Lan Shi Wen Dao

Advanced technology, professional operations, one-to-one service, instant account setup

Advanced Technology

2,800+ data tags build multi-dimensional user profiles; our proprietary anti-fraud system filters invalid traffic in real time, while data tools boost optimization efficiency.

Professional Operations

Industry-specific solutions with refined operations. Our specialists let the data speak — conversion rates keep climbing.

One-to-One Service

A dedicated one-to-one consultant matches your needs precisely, follows every campaign and analyses the results.

Fast Account Setup

From submitting documents to activating a Three-Link Promotion account and receiving your deposit — usually done within one business day, sometimes in as little as 30 minutes. Far ahead of the industry.

FAQ

Bilibili Advertising FAQ

Common questions about account setup, billing and delivery.

What Are Bilibili Feed Ads?+

Feed Ads are native ad inventory in Bilibili's home recommendation stream, mixed into users' recommendations, supporting video, large/small/three-image creatives; for advertisers: brand exposure, lead gen, app downloads and product traffic — Bilibili's standard performance ad slot.

How do I open a Bilibili Ads account?+

For account setup, provide business license (overseas licenses need a Chinese version), product/High-Energy links (special industries need extra qualifications such as futures-trading, medical-institution or cosmetics-manufacturing permits) and email. A dedicated consultant guides you throughout; with complete documents it usually finishes within 1 business day, as fast as ~30 minutes.

What qualifications are needed for a Feed Ads account?+

Enterprise entities provide business license and legal-rep documents; special industries (education, F&B, finance, medical) need extra sector qualifications; individuals cannot open accounts but sole proprietors can; first top-up minimum ¥5,000 into the account.

How long does account setup take?+

Usually one business day, sometimes as fast as 30 minutes.

How much does Bilibili advertising cost? What is the minimum top-up?+

Bilibili ads use a prepaid-deposit plus bidding-spend model; agency account prepaid deposit usually starts at ¥5,000, charged by actual CPM/CPC/CPA consumption — flexible for brands of any budget.

Which billing models do Bilibili Feed Ads support?+

Supports CPM per 1,000 impressions, CPC click billing and smart oCPM, with goals including exposure, clicks, form submission, credit, download, activation, 24h-ROI payment and custom actions — pick the billing method by marketing goal.

How can brands acquire precise customers on Bilibili?+

Using Three-Link Promotion's audience data tags, target across interest, behavior, region, gender, device and custom audiences; combine content seeding with performance ads to precisely reach highly active young users and achieve brand-effect synergy.

What is the difference between Commercial Boost and Feed Ads?+

Feed Ads are standardized native bidding ads across home, player and more; Commercial Boost heats already-published videos to amplify exposure. Use them together — seed first, then scale.

Which Bilibili agencies exist? Why choose Lan Shi Wen Dao?+

Lan Shi Wen Dao is an authorized Bilibili advertising agency with 15 years of marketing experience, 3,000+ cases, 2,800+ audience tags and a proprietary anti-fraud system, plus 7×24 dedicated operations support — compliant setup and safer delivery.

Ready to make some noise on Bilibili?

Talk to us for a one-to-one media strategy and a quote.

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