Search Ads capture active search intent and convert high-intent audiences
Bilibili Search Ads are a key complement to Feed Ads, directly answering users' active searches, matching high-intent audiences and playing the "conversion closing" role — especially for high-ticket, long-decision-cycle products and services.
Search Ads
Trigger ads by keyword on Bilibili search results, precisely intercept users with clear needs, shorten the decision path and lift conversion. Core-keyword targeting captures competitor audiences and long-tail review terms.
Search Ads
Features & Value
Supporting your search interception and conversion goals on Bilibili with full-funnel capabilities.
Full-Funnel Integration
Unifies Bilibili's Huahuo branded-content marketplace, the content boosting system and the premium ad delivery system — fulfilling your full-funnel needs on one platform.
Native Ad Formats
Supports pinned comment blue links, below-player conversion links and Story-Mode shopping carts — appearing in both paid and organic feeds to lift product conversion.
Smart Bidding
Offers CPM/CPC/oCPC plus automated bidding tools such as Maximum Conversion (NOBID) and One-Click Scale, with DMP precise targeting, industry audience package import and programmatic creative optimization.
Precise Seeding
Riding on Bilibili's 376M+ MAU, young high-quality user profiles and community trust, native creator content builds brand mindshare with a high share of new customers and better interaction quality than traditional hard-sell ads.
Controllable Cost
20+ bidding methods to choose from; advertisers pick the method that fits their goal, keep control of spend, target performance and adjust cost in real time.
Closed-Loop Conversion
Using algorithmic weighting of "three-link" engagement signals, quality content signals feed distribution, combined with smart bidding for low-cost acquisition and efficient sales conversion.
Performance Brand Zone & Performance Search
Covers both brand awareness and performance conversion, adapting to different campaign goals.
Performance Brand Zone
After buying brand keywords, a brand zone appears; you can configure publishers / bind the enterprise account, support video, submission and Banner creatives, and jump to H5 or one-tap follow. Sold per brand-word package, with weekly/monthly quote purchase.
Performance Search
The ad slot is at search-result position 3, including an app-download card (app promotion), submission card (content promotion) and standard card (other goals). Unit-level targeting should be broad, relying on keywords to catch intent audiences.
Bilibili daily search PVs have reached hundreds of millions
Reaching a vast young and active user base — gaming, education, telecom, e-commerce and FMCG all find suitable scenarios.
Hundreds of millions of search PVs
Bilibili APP and PC already see hundreds of millions of daily search PV; young high-active users' active searches keep releasing commercial value.
Broad industry coverage
Commercially valuable search keywords concentrate in gaming, education, telecom, e-commerce and FMCG, with tailored scenarios per industry.
Brand Mindset Building
Search Ads help brands build voice, user mindshare and traffic supplement — an indispensable part of integrated marketing.
Why Choose Lan Shi Wen Dao
Advanced technology, professional operations, one-to-one service, instant account setup
Advanced Technology
2,800+ data tags build multi-dimensional user profiles; our proprietary anti-fraud system filters invalid traffic in real time, while data tools boost optimization efficiency.
Professional Operations
Industry-specific solutions with refined operations. Our specialists let the data speak — conversion rates keep climbing.
One-to-One Service
A dedicated one-to-one consultant matches your needs precisely, follows every campaign and analyses the results.
Fast Account Setup
From submitting documents to activating a Three-Link Promotion account and receiving your deposit — usually done within one business day, sometimes in as little as 30 minutes. Far ahead of the industry.
Bilibili Search Ads FAQ
Common questions about Search Ads setup, formats and delivery.
Select split keywords to view the relevant data for that dimension
Ready to make some noise on Bilibili?
Talk to us for a one-to-one media strategy and a quote.