Commercial Boost & E-Commerce Boost — from seeding to conversion in one step

Commercial Boost heats video content for exposure; E-Commerce Boost connects Blue Links straight to e-commerce and shopping components for shop-while-watching, shortening the path from content to purchase.

Bilibili Ad Products

Commercial Boost & E-Commerce Boost

Commercial Boost heats video content for exposure; E-Commerce Boost connects Blue Links straight to e-commerce and shopping components for shop-while-watching, shortening the path from content to purchase.

Commercial Boost & E-Commerce Boost

Authorized by Bilibili · Operated by Lan Shi Wen Dao
Minimum DepositFrom ¥5,000
Billing ModelBidding / Prepaid Spend
Dedicated Service7×24 Operations Support
Get a Quote
Core Capabilities

Features & Value

Supporting your seeding and conversion goals on Bilibili with full-funnel capabilities.

Full-Funnel Integration

Unifies Bilibili's Huahuo branded-content marketplace, the content boosting system and the premium ad delivery system — fulfilling your full-funnel needs on one platform.

Native Ad Formats

Supports pinned comment blue links, below-player conversion links and Story-Mode shopping carts — appearing in both paid and organic feeds to lift product conversion.

Smart Bidding

Offers CPM/CPC/oCPC plus automated bidding tools such as Maximum Conversion (NOBID) and One-Click Scale, with DMP precise targeting, industry audience package import and programmatic creative optimization.

Precise Seeding

Riding on Bilibili's 376M+ MAU, young high-quality user profiles and community trust, native creator content builds brand mindshare with a high share of new customers and better interaction quality than traditional hard-sell ads.

Controllable Cost

20+ bidding methods to choose from; advertisers pick the method that fits their goal, keep control of spend, target performance and adjust cost in real time.

Closed-Loop Conversion

Using algorithmic weighting of "three-link" engagement signals, quality content signals feed distribution, combined with smart bidding for low-cost acquisition and efficient sales conversion.

Placements

Ad Placements

Appears along high-frequency browsing paths, blending natively into the content experience.

APP

Key Mobile Placements

7 Key Placements

Small Feed Card

Small cards in the app home recommendation feed, native to the video browsing experience.

PostVideoImageImage & Text PostLive Room

Large Feed Card

Large cards in the app home feed for high-impact visuals.

PostVideoImage

Player Page Recommendations

Top recommendation slot below the player, capturing viewing interest.

PostVideoImage

Vertical Video Feed

In-stream within the vertical full-screen feed for an immersive experience.

PostVideoImageLive Room

Below Player

Fixed placement below the video player for stable exposure.

PostVideoImage

Moments Feed

Within the Bilibili Moments content feed, reaching follow and engagement scenarios.

PostVideo

Search

Ad slot on search results pages, capturing active search interest.

PostVideoImage
PC

Desktop Placements

3 Key Placements

Desktop Home Feed

Desktop home recommendation feed, covering desktop users.

PostVideoImage

Desktop Related Promotions

Related recommendations on the desktop player page, capturing viewing intent.

PostVideoImage

Desktop Banner

Top banner ad on desktop; only desktop banner image assets supported.

Image
TV

TV Placements

1 Key Placement

TV Feed

TV feed ads covering large-screen family scenarios.

Post
Billing

How is it priced?

Transparent and flexible for brands of every budget size.

Commercial Boost is billed by plays/impressions/follows; E-Commerce Boost by conversion/Blue-Link clicks; account prepaid deposit usually starts around ¥5,000. Lan Shi Wen Dao can provide paid product selection and landing-page optimization.Pricing Details →

Launch Bilibili Ads in Six Steps

From Account Setup to Scale — We Run With You

A dedicated consultant assists you 1-on-1 — hassle-free and efficient.

Requirements

We learn your brand goals and budget

Account Verification

Submit business licence and other documents

Top Up

Bank transfer, preload your ad budget

Bind Email

Log in and create your campaign

Go Live

Reach audiences precisely across scenarios

Optimization

Real-time review, continuous improvement

Our Strengths

Why Choose Lan Shi Wen Dao

Advanced technology, professional operations, one-to-one service, instant account setup

01

Advanced Technology

2,800+ data tags build multi-dimensional user profiles; our proprietary anti-fraud system filters invalid traffic in real time, while data tools boost optimization efficiency.

02

Professional Operations

Industry-specific solutions with refined operations. Our specialists let the data speak — conversion rates keep climbing.

03

One-to-One Service

A dedicated one-to-one consultant matches your needs precisely, follows every campaign and analyses the results.

04

Fast Account Setup

From submitting documents to activating a Three-Link Promotion account and receiving your deposit — usually done within one business day, sometimes in as little as 30 minutes. Far ahead of the industry.

FAQ

Bilibili Advertising FAQ

Common questions about account setup, billing and delivery.

How do I open a Bilibili Ads account?+
For account setup, provide business license (overseas licenses need a Chinese version), product/High-Energy links (special industries need extra qualifications such as futures-trading, medical-institution or cosmetics-manufacturing permits) and email. A dedicated consultant guides you throughout; with complete documents it usually finishes within 1 business day, as fast as ~30 minutes.
How long does account setup take?+
Usually one business day, sometimes as fast as 30 minutes.
How much does Bilibili advertising cost? What is the minimum top-up?+
Bilibili ads use a prepaid-deposit plus bidding-spend model; agency account prepaid deposit usually starts at ¥5,000, charged by actual CPM/CPC/CPA consumption — flexible for brands of any budget.
How can brands acquire precise customers on Bilibili?+
Using Three-Link Promotion's audience data tags, target across interest, behavior, region, gender, device and custom audiences; combine content seeding with performance ads to precisely reach highly active young users and achieve brand-effect synergy.
What Is Bilibili Commercial Boost?+
Commercial Boost is Bilibili's native content-heating tool; with it, brands quickly and efficiently expose native content to interested users, amplify reach and achieve marketing goals.
Why do brands need Commercial Boost?+
With Commercial Boost, brands break through content competition, further expand influence and hold close dialogue with precise audiences.
Which billing methods does Commercial Boost support?+
Supports CPM per 1,000 impressions and smart oCPM, with optimization goals including plays, follower growth, interaction and comment-link clicks (via the ad-account edition); creator lightweight Boost mainly heats by impressions.
What is the difference between Commercial Boost and Content Boost?+
Commercial Boost aims to expand brand influence, for advertisers running brand campaigns, Enterprise Blue V and sponsored orders; Content Boost aims to heat content and gain exposure, for creators' non-commercial videos and MCN agencies.
How does Commercial Boost differ from Three-Link Bidding Promotion?+
Commercial Boost focuses on heating submissions (content boost); Three-Link bidding is an ad-bidding system with richer conversion goals, supports comment-link click optimization and data API feedback, and the commercial account is more powerful; creator Boost is lighter with fewer conversion goals.
What is the difference between Commercial Boost and Feed Ads?+
Feed Ads are standardized native bidding ads across home, player and more; Commercial Boost heats already-published videos to amplify exposure. Use them together — seed first, then scale.
How many accounts can one Commercial Boost campaign promote?+
A Commercial Boost account can promote multiple accounts simultaneously.
Can Commercial Boost target specific audiences?+
Yes. Targeted delivery — supports diverse audience targeting
Basic Targeting (User Attributes)
Interest targeting (tech, traditional style, beauty, gaming…)
Custom targeting (platform audience packages, client data)
Precise coverage — reaching the right audience
User attributes (gender, age, region, device, network)
Video interests (follower relationships, interest categories, interest keywords)
DMP custom audience packages (lookalike expansion, exclusions, audience profiles)
Strong amplification — native placements occupy user entry points
Native feed slots capture the user entry point first, boosting video exposure — not only high-impression home recommendations (large/small images, video streams) but also the top of related recommendations, driving continuous behavior toward similar content.
My Commercial Boost plan was rejected with “content not suitable for promotion” — what should I do?+
Means the video submission's own content violates commercial delivery rules, not the cover/title; you must revise the video or re-upload a new submission, then recreate the Boost plan and resubmit for review.
Where can I view Commercial Boost data?+
Creator Boost: view plays and interaction data in the Bilibili Creator Center commercial-order backend; Commercial account Boost: the ad backend reports module shows exposure, clicks, conversions and spend by plan/unit and supports report export.
Which Bilibili agencies exist? Why choose Lan Shi Wen Dao?+
Lan Shi Wen Dao is an authorized Bilibili advertising agency with 15 years of marketing experience, 3,000+ cases, 2,800+ audience tags and a proprietary anti-fraud system, plus 7×24 dedicated operations support — compliant setup and safer delivery.

Ready to make some noise on Bilibili?

Talk to us for a one-to-one media strategy and a quote.