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Ad Products Overview

One suite of Bilibili ad products covering the full funnel from seeding to conversion.

Full-Scenario Bilibili Ad Products

One Combined Strategy to Win the Youth Market

From content seeding to performance conversion, covering the full Bilibili marketing funnel.

Three-Link Promotion

An all-in-one ad management platform helping advertisers fulfil their full-funnel delivery needs across accounts and the platform.

ReachSeedingConversion
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Feed Ads

Covering five key scenarios — home recommendations, player page, feeds, search and Story — natively integrated into young users' content-consumption journey.

NativePreciseHigh CTR
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Commercial Boost

Boosts video content from brands and creators, rapidly amplifying exposure and buzz to drive sales and seeding.

BoostImpressionsE-Commerce
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Search Ads

Targeted delivery on core keywords, capturing competitor audiences and covering competitor long-tail review terms.

RankingImpressionsConversion
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Live-Stream Promotion

Drives traffic from both the Bilibili homepage and the live channel, acquiring and re-engaging users precisely to lift live-room views and conversions.

LiveTrafficConversion
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Blue-Link Commerce

High-Energy Site Builder plus direct Blue Links: one tap from video or live stream to your store or download page, shortening the conversion path.

Landing PageBlue LinkDownloads
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Service System

One-Stop Bilibili Marketing Service

More than media buying — full lifecycle management from strategy to execution.

01

Strategy Consulting

Tailored media and content strategies based on industry and audience insights.

02

Precise Targeting

2,800+ data tags to define high-value audiences across dimensions.

03

Creative Optimization

Native creatives with high engagement, tuned to the Bilibili community context.

04

Data Review

Full-funnel data tracking with continuous iteration to improve ROI.

Launch Bilibili Ads in Six Steps

From Account Setup to Scale — We Run With You

A dedicated consultant assists you 1-on-1 — hassle-free and efficient.

Requirements

We learn your brand goals and budget

Account Verification

Submit business licence and other documents

Top Up

Bank transfer, preload your ad budget

Bind Email

Log in and create your campaign

Go Live

Reach audiences precisely across scenarios

Optimization

Real-time review, continuous improvement

Our Clients

Trusted by Leading Brands

(Selected clients, listed in no particular order)

Bank of Ningbo
Laifen Technology
Hanwang Technology
Taikang Insurance
NetEase
SmartAct
WAGO
Flinders University
AmiAmi (Japan Figures)
China Minsheng Bank
Huanqiu Online School
Game Publisher
FAQ

Bilibili Advertising FAQ

Common questions about account setup, billing and delivery.

How do I open a Bilibili Ads account?+
For account setup, provide business license (overseas licenses need a Chinese version), product/High-Energy links (special industries need extra qualifications such as futures-trading, medical-institution or cosmetics-manufacturing permits) and email. A dedicated consultant guides you throughout; with complete documents it usually finishes within 1 business day, as fast as ~30 minutes.
How much does Bilibili advertising cost? What is the minimum top-up?+
Bilibili ads use a prepaid-deposit plus bidding-spend model; agency account prepaid deposit usually starts at ¥5,000, charged by actual CPM/CPC/CPA consumption — flexible for brands of any budget.
How long does account setup take?+
Usually one business day, sometimes as fast as 30 minutes.
How can brands acquire precise customers on Bilibili?+
Using Three-Link Promotion's audience data tags, target across interest, behavior, region, gender, device and custom audiences; combine content seeding with performance ads to precisely reach highly active young users and achieve brand-effect synergy.
What is the difference between Commercial Boost and Feed Ads?+
Feed Ads are standardized native bidding ads across home, player and more; Commercial Boost heats already-published videos to amplify exposure. Use them together — seed first, then scale.
Which Bilibili agencies exist? Why choose Lan Shi Wen Dao?+
Lan Shi Wen Dao is an authorized Bilibili advertising agency with 15 years of marketing experience, 3,000+ cases, 2,800+ audience tags and a proprietary anti-fraud system, plus 7×24 dedicated operations support — compliant setup and safer delivery.

Found the Bilibili ad product that fits you?

Talk to us for a one-to-one media strategy and a quote.

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