Bilibili Live-Stream Promotion — put your live room in front of Gen Z

Live-Stream Promotion is a Bilibili commercial ad capability that uses the live room as a creative, delivers it to home feed and other placements to drive traffic, lifting views, interaction, followers and sales, supporting pre-heat and live delivery.

For account setup, provide business license (overseas licenses need a Chinese version), product/High-Energy links (special industries need extra qualifications such as futures-trading, medical-institution or cosmetics-manufacturing permits) and email. A dedicated consultant guides you throughout; with complete documents it usually finishes within 1 business day, as fast as ~30 minutes.

Need a Bilibili commercial ad account; the live-room account must be bound to the ad account; the room must be publicly live; commerce livestreams need shop and reward-commerce permissions.

Usually one business day, sometimes as fast as 30 minutes.

Bilibili ads use a prepaid-deposit plus bidding-spend model; agency account prepaid deposit usually starts at ¥5,000, charged by actual CPM/CPC/CPA consumption — flexible for brands of any budget.

Supports room entry, in-room product click and live reservation; in commerce scenarios optimize in-room product clicks and sales conversion (needs conversion return).

Yes, supports pre-heat delivery with teaser creatives to drive reservations; after going live, ads can switch to direct-jump to the room — set ad schedule to match live time.

After a stream interruption the creative expires and the plan auto-stops scaling; frequent interruptions hurt the ad model — keep the room stably live; after the stream ends, manually close the plan.

Mainly from Bilibili APP home recommendation feed, plus some player traffic; traffic jumps straight to the room; Bangumi pre-roll placements are not supported for live promotion.

① weak cover/title appeal; ② bid below market; ③ targeting too narrow; ④ room not live / abnormal drop; ⑤ budget too low; ⑥ cold-start phase, model hasn't found the audience yet.

Live-room products and scripts must comply with Bilibili live and ad rules; no private-domain diversion, commerce products must use Bilibili's compliant commerce chain; no off-platform steering, or ads get rejected/taken down.

The ad backend reports module shows live-promotion data: exposure, clicks, room entries and spend; the room backend shows full interaction and sales, with slight metric differences — the ad backend definition prevails.

Using Three-Link Promotion's audience data tags, target across interest, behavior, region, gender, device and custom audiences; combine content seeding with performance ads to precisely reach highly active young users and achieve brand-effect synergy.

Feed Ads are standardized native bidding ads across home, player and more; Commercial Boost heats already-published videos to amplify exposure. Use them together — seed first, then scale.

Lan Shi Wen Dao is an authorized Bilibili advertising agency with 15 years of marketing experience, 3,000+ cases, 2,800+ audience tags and a proprietary anti-fraud system, plus 7×24 dedicated operations support — compliant setup and safer delivery.